We designed a run of 3-4 ads/spot for HGTV via Scripps Network, which comprised 4 full size sets, but also this 4’x4’ miniature/bigature. It was probably something like 1:28 scale. We machined down all of the timber in it from stock, without recourse to architectural model supplies, so the bulk of the cost was in design, superglue, and the deeply zen act of US style timber-framing in miniature. It was shot and comped into a building plot/construction site wide shot and worked rather well.
The client liked it so much they asked for it to be pallet shipped to their HQ for permanent display in their lobby.
